Here is a quick, free marketing tip – a branding image tip.
Many people do not know who you are (or know you very well). So they decide to research you on the Web.
How do they research you?
While each person might be different, the quickest method is to type in your name into the search engine.
Check Page 1, Page 2, Page 3…
See whether you like what you see.
If you do not, what can you do?
1. Edit: You can see whether a listing can be edited to read something more favorably.
2. Delete: You can try deleting something that does fit the image that you want to present. You cannot do this often, but it is worth a try.
3. Add More Info: You can push down your “bad” listings by adding a lot of better listings, such as
a. Profiles: Open more accounts and add nicer profiles.
b. Press Releases: These tend to rank well – Include your name.
c. Articles – Write a good quality article with your name attached to it.
It is a good idea to check the results of several search engines:
While there are others, this should capture the majority of them.
Good luck controlling your branding image.
I hope this helps you.
Visit my site to see how else I might be able to help you.